As you know, there are leaders and then there are Leaders. Small “l” leaders are leaders by position. Capital “L” leaders are leaders because of influence and their ability to deliver remarkable results. Just because someone is a business owner or entrepreneur (or CEO...
read moreSelling
The Single Most Important Key to Selling More of What You Want to Sell
The answer is found in this simple question, “Why do you buy what you buy?” Chances are you buy what you buy because someone else has made you an offer that appeals to you and your desires. It’s not the item itself, but the offer which was made in a way that you...
read moreThe First Sale Is To Yourself
When you wake up in the morning, how excited are you about your work and what you offer to the world? Are you jazzed because you’re absolutely confident that what you have to say/offer is something of great value that other people desperately need or want? Or do you...
read moreAre You Selling Vitamins or Aspirin?
When you (or someone from your business) talk with a potential prospect, what are you (or they) offering them? Are you offering them something that you perceive they need? Or something that they have a passionate and compelling want for? The difference between these...
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