One of the biggest marketing and strategy mistakes most business owners and entrepreneurs make is going after the “everyone” market with their products and services (or at least, everyone who might be able to buy what they’re selling). As you’ve hopefully discovered...
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Do You Truly Know What Your Customers’ Decision Criteria Are?
As business owners and entrepreneurs we tend to think that we know our customers well and we know what they want. However, what we believe to be true about our customers and what they believe to be true are often vastly different. I’ve been reminded of that over the...
read moreWhy Adding More to Your Offers May Not Be Your Best Strategy
Intuitively, when presented with the option of offering more benefits and options to your customers/clients or less, my guess is that you’d choose more every time, right? It just seems obvious, who wouldn’t want more? But what seems obvious, often...
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