If there was a simple tactic that you could easily employ that could generate more referrals in the next thirty days than what you normally generate in a quarter (or possibly a year), would you be interested? Or if there was a simple practice that you and your team...
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How to Define Your Brand So You Can Attract Your Ideal Customers
Have you ever struggled to define your brand? Or even to define what a brand is or isn’t? Or have you ever wrestled with how you could attract more and more of your ideal clients/customers vs. just anyone? Well if you’ve ever wanted to solve those...
read moreDo You Truly Know What Your Customers’ Decision Criteria Are?
As business owners and entrepreneurs we tend to think that we know our customers well and we know what they want. However, what we believe to be true about our customers and what they believe to be true are often vastly different. I’ve been reminded of that over the...
read moreThe Six Key Areas of Executive Attention
As a leader, you know that as your business grows, you keep bumping up against ceilings of capacity where what your business needs from you is beyond your current capacity level. And, that’s a problem because as you’ve heard me say before, “No...
read moreAre You Delivering on Your Brand Promise?
Have you ever gone to a store or an event (like a seminar) where something was promised and then the store or the presenter didn’t deliver on that promise. If so, how did you feel? If you’re like most people, you felt worse than you would have if you...
read moreFive Keys to Making Your Next Presentation A Great One
Congratulations, you’ve been asked to give a talk (or maybe you paid for it as a sponsor). It may be for your local chamber of commerce or in front of a group of high schools students. It may be for an association you’re a member of or a local networking...
read moreFour Simple Tweaks to Attract More Prospects to Your Business
Ever feel that trying to attract more prospects to your business is just a lot of work? You read or hear about all kinds of strategies and tactics that others are trying and you just feel like, “I’m already overwhelmed and exhausted. Moreover, I...
read more6 Reasons Why Your Marketing Efforts May Not Be Hitting the Mark
The good news is, you want to attract more clients/customers! You want to encourage your current customers to buy from you more frequently? And you want to encourage them to buy more expensive packages of your services and/or products. The bad news is, if you’re like...
read moreThe 10 Most Common Marketing Mistakes
If you’d like to find out what the ten most common marketing mistakes are that small business leaders make—mistakes that are costing them (and possibly you) literally thousands of dollars every month, you can find out by doing something very simple—and...
read moreAre You Getting The Optimal Results Possible From Your Marketing Efforts?
If you’re like most owners, CEOs and service professionals I know, the answer is either, “No!” or, “I don’t know!” Why? Because very few businesses actually test and track the results of their marketing efforts. If you don’t believe me think through how many ads in...
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