Every market is constantly speaking. The question is, “Are you listening?” Sometimes markets speak through silence. Sometimes they speak through outright rejection of an idea or product. Sometimes they speak through feedback and comments, often suggesting adjustments...
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The Single Most Important Key to Selling More of What You Want to Sell
The answer is found in this simple question, “Why do you buy what you buy?” Chances are you buy what you buy because someone else has made you an offer that appeals to you and your desires. It’s not the item itself, but the offer which was made in a way that you...
read moreWhat’s the Market Saying to You?
When I ask this question of owners and CEOs very rarely do they have a good answer. In fact, the number one response probably goes something like this, “I’m not sure what the market is saying … other than that most of them don’t want what we’re offering.” Isn’t that...
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