Market Research

What’s Your Market Telling You?

Every market is constantly speaking. The question is, “Are you listening?” Sometimes markets speak through silence. Sometimes they speak through outright rejection of an idea or product. Sometimes they speak through feedback and comments, often suggesting adjustments...

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What’s the Market Saying to You?

When I ask this question of owners and CEOs very rarely do they have a good answer. In fact, the number one response probably goes something like this, “I’m not sure what the market is saying … other than that most of them don’t want what we’re offering.” Isn’t that...

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