It’s a classic good news/bad news story. The good news is that you have competition. The bad news is that you have competition. It’s good news because if you didn’t have any competition it would mean there’s not a very real/urgent problem that needs to be solved by a...
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How to Differentiate Your Company in a Crowded Market
If you’re in a crowded market, full of options for your customers or potential customers to choose from, what do you do? Or whenever someone asks you why they should choose you and your business over every other option in your market space, how do you respond?...
read moreWhy Adding More to Your Offers May Not Be Your Best Strategy
Intuitively, when presented with the option of offering more benefits and options to your customers/clients or less, my guess is that you’d choose more every time, right? It just seems obvious, who wouldn’t want more? But what seems obvious, often...
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