It’s a classic good news/bad news story. The good news is that you have competition. The bad news is that you have competition. It’s good news because if you didn’t have any competition it would mean there’s not a very real/urgent problem that needs to be solved by a...
read moreCompetitive Advantage
The Difference Between Positioning and Competitive Advantage (And Why It Matters)
Do you ever get frustrated that your company isn’t gaining as much traction as you’d like in your market space? From your perspective, you’re convinced that you have a better solution than your competitors and yet, it doesn’t seem like your marketplace sees that...
read moreHow to Differentiate Your Company in a Crowded Market
If you’re in a crowded market, full of options for your customers or potential customers to choose from, what do you do? Or whenever someone asks you why they should choose you and your business over every other option in your market space, how do you respond?...
read more5 Tests for Determining if Your “Competitive Advantage” Actually Is One
One of the most important questions that every business owner and entrepreneur has to have a great answer for is, “Why you?” Why should I or any other prospect in your target market choose you and your company’s products and/or services over every other product and/or...
read moreBeing Unaware Is Not a Valid Excuse
Do you know what your competitors are up to? Do you know what they’re offering? What they’re marketing? What they’re working on? When was the last time you visited their website? Or, if they have a physical location, that you went into their...
read moreThree Lessons From JC Penney’s President’s Departure
Applying the lessons learned from a large company to a small company can be a recipe for disaster, but I think there are three CRITICAL lessons that every owner, leader or service professional can take away from JC Penney’s announcement this week. Now, if you...
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