When was the last time you asked yourself (or your team), “Is what we’re doing (or offering) remarkable?”
If you’re like most leaders the answer is, “It’s been a long time (if ever)!” … which is a problem.
Now, the interesting thing about remarkability is that we don’t get to determine what’s remarkable (or not). Only the people who are the recipients of our actions (or products) can determine if what we’re doing (or offering) is remarkable (i.e. you and I don’t count).
Remember, remarkability isn’t about perfection, it’s about doing something in such a way that the recipient of that action is moved to REMARK to someone else about their experience with you (or your product).
What that means then is that if most of your clients or customers aren’t remarking to others about your product or service, then you’ve got a problem. What you’re currently doing (or offering) isn’t remarkable. You can market and advertise all day, but if the people who’ve already bought your product or paid for your services aren’t remarking to others about you, then you’re not remarkable (regardless of what you might think).
On the other hand, if people are remarking about you, then you are, by definition, remarkable. For example, two weeks ago, Apple announced the new iPhone 4S. And yes, while there were Apple fanatics like me who wanted a new design, the reality is that the introduction of Siri (the artificial intelligence virtual assistant) has a lot of people remarking about the iPhone 4S (which, by the way, sold four million phones in the first three days—a record).
If you’re unfamiliar with Siri, it has the potential to change the way we interact with our phones. Instead of giving commands by voice recognition (Call Joe …, Send text to …, Play song …) which several phones now have, Siri is real AI. “She” carries on a conversation and “thinks”.
Instead of saying, “Set alarm for 4:20 p.m,” you can say, “Can you wake me up in 20 minutes?” and Siri knows that you want an alarm set and that the current time is 4:00 p.m. therefore the alarm should be set for 4:20 p.m.
Or if you ask, “Are there any good Italian restaurants in town?” Siri will know that the town is Germantown MD (by GPS) and it’ll go out on the internet, find the Italian restaurants in Germantown, and then rank them based on Yelp ratings.
Or you could say (assuming you live in the US and want to buy something in Europe that costs 127 Euros), “How much is 127 euros?” And it would go online, find the current exchange rate for today, calculate the answer and give it to you in dollars (since Siri knows you’re asking the question from the US).
It’s all rather … remarkable. Even better, when they programed Siri, they gave “her” a little attitude and some choice “Easter Egg” answers to certain questions.
Q: “What’s the meaning of life?”
A: “I don’t know. But I think there’s an app for that.”
Q: “Will you marry me?”
A: “Let’s just be friends, OK?”
Q: “Scooby Doo, where are you?”
A: “That’s classified.”
Q: “What’s the best phone?”
A: “Wait. There are other phones!”
Q: “What’s the answer to everything?”
Q: “How old are you?”
A: “Old enough to be your assistant.”
Q: “How much wood could a woodchuck chuck if a woodchuck could chuck wood?”
A: “It depends on whether you are talking about African or European woodchucks.”
Q: “Who’s your daddy?”
A: “You are. Can we get back to work now?”
All those “little things” have caused massive numbers of people to REMARK about Siri and the iPhone 4S, which, by definition, means it’s remarkable (even if the outer shell wasn’t redesigned).
So, as you look at your business, is what you’re offering remarkable? Is what you’re doing (or offering) generating buzz? Are people contacting you because they overheard someone else talking so effusively about you (or your company)? In other words, are you making money without you having to do all the marketing?
If you want to generate a whole slew of new referrals and leads for your business, then the first step you probably ought to take is to take what you’re currently doing (or offering) and figure out how to make it more remarkable.
To help you get started with that process, I think you’ll want to watch this video clip from the first step in the Make it Remarkable Process.
Note: If you’re reading this by RSS or email, click here >> to see the video if it doesn’t start playing automatically in your email program or RSS reader
To your accelerated success!
P.S. Don’t forget to “Like” this post and pass it along to others you care about!
P.P.S. Also, the question at the beginning of this post is a great question to ask at your next staff meeting, “Is what we’re doing remarkable?” Note: You can do this with each product/service, as well as the company/business as a whole. Then ask, “What evidence do you have for the answer you gave?” That is, if you’re courageous! 🙂