Marketing Ideas

Who Do You Want to Be a Hero To?

One of the biggest marketing and strategy mistakes most business owners and entrepreneurs make is going after the “everyone” market with their products and services (or at least, everyone who might be able to buy what they’re selling). As you’ve hopefully discovered...

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Four Keys to Building a Better Brand

“Everyone knows,” as a business leader, that you’re supposed to build a great brand. But the question is, “How do you go about creating it?” The idea seems simple enough, it’s the how to that seems confusing. Unfortunately, this whole affair of building a better brand...

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