If you’d like to find out what the ten most common marketing mistakes are that small business leaders make—mistakes that are costing them (and possibly you) literally thousands of dollars every month, you can find out by doing something very simple—and...
read moreMarketing – General
How to Quadruple Your Sales
When you read that title, did you find your believability quotient rapidly plummeting? Was your first instinct, “No way! Impossible!” Well, before you run past this blog post, let me ask you a few questions. For example, How many companies have followed up with you in...
read moreIs Your Imagination Hindering Your Business?
I’m not talking about the imagination you use to create new products, services, and/or experiences. I’m talking about the imagination you use every day in your interactions with other people—customers, employees, vendors or potential clients—that may be holding you...
read moreAre Small Errors in Judgment Holding You Back?
Last weekend, on my way back from helping my eldest daughter move into her new home, I was listening to an old Jim Rohn cassette tape (yes, you read that correctly) when Jim reminded me of this critical principle that it’s usually not the big things in life that take...
read moreAre You Selling Vitamins or Aspirin?
When you (or someone from your business) talk with a potential prospect, what are you (or they) offering them? Are you offering them something that you perceive they need? Or something that they have a passionate and compelling want for? The difference between these...
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