“Everyone knows,” as a business leader, that you’re supposed to build a great brand. But the question is, “How do you go about creating it?” The idea seems simple enough, it’s the how to that seems confusing. Unfortunately, this whole affair of building a better brand...
read moreBranding
What’s Your Refresh Cycle?
How many times have you walked into a store and thought, “This looks old (or dated)!” Or how many times have you opened up a web page and immediately thought, “This looks so 2010 (or 1995)!” Or how many times have you walked into someone’s office and thought, “This...
read moreHow to Introduce a Name Change the Right Way
Machiavelli wrote, several hundred years ago, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” As a business owner, that is...
read moreMy Favorite Steve Jobs Quotes on Design and Simplicity
Welcome to day three of my four day homage to the genius of Steve Jobs. If you’d like some motivation to be more innovative and creative, you’ll want to listen to and apply Steve’s thoughts about design and simplicity. Note: If you didn’t read...
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