Ep 004: How to Make the Inc 500 List The First Time You’re Eligible – with Ben Landers of Blue Corona

If you want to build your business into an Inc 500 company (or if you simply want to build a great company) then you’re going to want to listen to this week’s interview with Ben Landers.

Ben is the CEO of Blue Corona, a data-driven online marketing and analytics company located in Gaithersburg, MD (outside DC) that he co-founded with his boss, at the time, Bob Perini, of Drink More Water, in 2008. Over the past seven years, Blue Corona has generated a little over $11M in revenue and has been an Inc. 500/5000 winner for each of the past three years.

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Podcast: Subscribe with iTunes (get every episode for free) or Subscribe to Stitcher (Android)

What You’ll Learn

In this episode you’ll learn

  • How Ben led his company from $114K in year one to an Inc 500 winner in year four
  • Why your brochure site is probably hurting you
  • How to cut your ad budget in half and get more results
  • Where Ben and Bob generate most of their ideas for others
  • Why thinking, “No one clicks those ads” is foolish thinking
  • Why you should sell customers what they want and then give them what they need
  • How Ben wasted his first five months in business (and what he’d do differently today)
  • The three questions Blue Corona uses to determine if they’ll take a client
  • How they repositioned themselves from a generalist to a specialist
  • Why you don’t need to have it all together and people will still buy from you
  • Why you should consider playing The Great Game of Business
  • Why Ben is such a fan of case studies
  • How to get your people to think like an owner
  • Why you need to track everything
  • Why you should spend more to acquire a client
  • How to think on the margin
  • How a change in project management software changed Ben’s leadership style
  • Why you should put culture fit first in hiring
  • Why you need to over communicate as a leader
  • Why you can’t trust industry data alone
  • What Ben thinks is so much more important than paying the least amount in taxes
  • Two things you should schedule more frequently in your calendar
  • And so much more …

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