The good news is you want to grow. The bad news is your prospects don’t seem to know that you and your business are all that different from your competitors.
I call it, “The Chinese Restaurant Problem.” Most owners of Chinese restaurants think their business is different from other Chinese restaurants. The problem is most Americans don’t know that. For most Americans, a Chinese restaurant is a Chinese restaurant is a Chinese restaurant.
The challenge is to figure out how to differentiate what you offer from what your competitors offer. In essence, you want to figure out how to position your business in such a way that your ideal prospects not only know how you’re different but eagerly want you because of that difference.
To discover how to create that kind of positioning, make sure you watch the following video on the 3 keys to positioning for rapid growth.
To your accelerated success!